A One-on-One With Linx Dating Creator Amy Andersen — Just How She Became “Silicon Valley’s Cupid”

The Short Version: whether or not they’re producing the latest release of an already-cool product or picking out the next huge thing in technology, singles in Silicon Valley may lead hectic schedules — which means that dating typically gets wear the backburner. Since 2003, Linx Dating and its own creator Amy Andersen have now been dealing with the requirements of these busy, relationship-minded pros with a curated, tailored, and intuition-based matchmaking program.


From Google to Apple to Lyft to Github, Silicon Valley is acknowledged for the juggernaut technology businesses and revolutionary start-ups, so much so that there is actually a popular television show named after it. Silicon Valley can noted for the enthusiastic, hardworking, creative, and dedicated individuals who work on these firms — which gives really to a successful profession not necessarily an effective relationship life.

“these people are therefore focused the help of its jobs any particular one time they awaken and think ‘Oh my gosh, i must get a hold of my match. How do I go about carrying out that?'” mentioned neighborhood matchmaker Amy Andersen. Linx Dating is the way they start carrying out that.

Started by Amy in 2003, Linx, for brief, is a curated matchmaking solution for those of you busy, high-profile single specialists in Silicon Valley therefore the surrounding Bay neighborhood (together with world-wide) thatn’t had the oppertunity to obtain the union they really want. These days, the company is recognized as “Silicon Valley’s Matchmaker” and Amy the “Cupid.”

Amy lately told us regarding the “aha second” that began everything, her client-to-client vetting process, the algorithm-less, intuition-based matchmaking, therefore the individual connections she creates because of the people she helps.

Bridging the space Between Single guys in Silicon Valley & Single ladies in San Francisco

The motivation for Linx was available in 2000 while Amy ended up being involved in private customer solutions at a technology organization in san francisco bay area but residing Silicon Valley. Whether it was at work, through friends, or just out and about, Amy often met people who had been informed, successful, appealing, and well-rounded, but they were unmarried and didn’t understand the reason why.

Understanding both locations perfectly, Amy pinpointed the issue: there were more offered males in Silicon Valley than San Fran and more offered ladies in San Fran than Silicon Valley. And their family members, buddies, and careers being in their unique respective urban centers, deciding to make the 50-minute auto day at fulfill someone special was not at the forefront of their unique thoughts, Amy explained.

“which was my ‘aha time’ in which I thought ‘imagine if I were to bridge this gap and create these options for these great women in San Francisco and they great men in Silicon Valley?'” she said.

Amy then invested the following 36 months performing the maximum amount of analysis as she could, utilizing her business-oriented head to get a better concept of the business and interest in this type of matchmaking business. In 2003, once she had all her ducks consecutively, she give up the lady work at Merrill Lynch, launched the business, and never seemed back.

“beginning Linx happens to be among the best decisions of my life,” she said. “Facilitating these introductions and providing as a conduit between these class seems to your workplace very well during the last 12+ many years that i have been carrying this out.”

Through the Application to Even the marriage, Amy is There Every Step

Amy requires a rather hands-on strategy together clients from beginning to end, getting to know each person separately, utilizing their unique particular desires and requires during matchmaking, and supplying her professional advice all as you go along.

A One-on-One, complete Vetting Process Ensures High-Caliber Clientele

At Linx, all of it begins with the grade of the clients. While other matchmaking providers might take whoever is applicable, Linx features a considerable referral-based vetting program which makes their particular customers stand out from the others. Every aspiring member need to be recommended by a former or current member, a buddy or get in touch with of Amy’s, or even the similar.

Amy gets dozens of referrals each and every day and displays each candidate herself. And whether they’re 22 or 72, Asian or Latino, attorneys or designers, Amy wants people that are intelligent, healthier, relationship-minded, accomplished, ambitious, and leading interesting lives on the whole.

“providing somebody is excited about their unique profession, that is what I’m shopping for. Beyond that, i am seeking folks who are well-rounded. Should it be volunteering or cooking or whatever truly, i simply want to see they have a colorful, fascinating existence,” she said. “if someone else states to me ‘All i actually do is actually work’, I’m most likely not planning to wish deal with all of them. Not simply would they not have balance within physical lives, but for me that is in addition indicative they don’t have time for a relationship.”

After the original testing, Amy sets up a private meet-and-greet, which she stated is the most important section of getting a customer. That’s where Amy reaches understand the individual, hear their private tale, and then determine whatever’re looking for in somebody (and whatever they’re maybe not trying to find).

First and foremost, Amy is actually determining if her business is the proper complement both sides. Whether somebody isn’t 100percent over their ex or have been in a challenging stage of these life, her impulse can tell if the time is off.

“The meet-and-greet is a vital program for my self but moreso regarding prospect for a good read of exactly what Linx is focused on,” she said. “folks derive the responses that they’re seeking from meet-and-greet, that is certainly important because anybody which falls that path in order to become a client, i wish to make sure they feel prepared accept this technique.”

If meet-and-greet goes well, they’ll keep coming back for a follow-up interview with Amy before you choose the account that’s ideal for all of them and having started from the matchmaking. Although it appears as though an extended procedure, Amy stated it’s necessary because she wishes every user to be happy with Linx and the other way around.

Matchmaking that mixes the customer’s Wants & Amy’s Intuition

Besides evaluating every choice, Amy can be the sole individual at Linx who will the matchmaking, outsourcing her concierge solutions to specialists like expert clothes stylists, makeup artisans, and psychologists.

“this might be an extremely small, boutique, niche matchmaking business in comparison to lots of businesses that have big employees and limbs all over the world and so on, very Linx is actually ultra personalized in that respect,” she said.

The woman special matchmaking system brings together the granular metrics of what the individual wants in a date (their favored peak, age, earnings, etc. in addition to their deal-breakers) and Amy’s all-natural ability and intuition for understanding when two people belong with each other.

“today, with respect to once I developed a match, about 75percent in case it is generated by gut, that impulse that claims ‘Oh my personal goodness, i believe i would be on to something right here,'” Amy mentioned.

Predicated on those facets, Amy will likely then take over, scouring her database of qualified singles until she discovers the right match for each and every client.

On line Pre-Introductions Get Singles Excited About Their unique Match

Once Amy provides her ideal pairing, she’s going to e-mail both men and women a “baby bio” of each additional, going for a picture from the other’s personality, hobbies, appearance, and getting all of them excited about exactly how great they would be with each other.

“i’d like my personal customers regarding the edge of their own seats, jaws with the ground, like ‘OMG this individual sounds remarkable,'” she said.

They’ll subsequently get to ask Amy questions regarding their match and make an effort they have to opt for by themselves when they believe it really is appropriate. During this period, Amy in addition ensures the clients don’t know one another, whether through work or personal circles if not earlier internet dating escapades, therefore we have all a clean slate.

“I have found there may be cross-pollination with my clients where they’ve in some way have actually met. I want to avoid a situation in which they have currently met or they have glanced at every other peoples on line users so there was actually reasons they made a decision to leave that opportunity,” she mentioned.

The amount of time from Amy’s first mail to your pair agreeing in order to meet typically takes 72 many hours, as well as the period Amy will send all of them a one-page, custom bio with further juicy details, such as their unique basic labels. Amy stated she excludes last brands till the basic day to allow them to avoid Googling one another, entering their particular minds, and destroying the miracle.

In accordance with Amy being old-school, she requires the man to phone the woman (no texting or emailing!) within 5 days to set up a pleasant big date in which the guy treats their.

Heading Beyond a Matchmaker becoming a Liaison, Confidant, buddy & Adviser

When Amy can make a match, she does not just deliver all of them down on the basic day with a “Good luck!” She provides pre-date coaching that sets the woman consumers relaxed and instructs them simple tips to reduce their own hectic physical lives down (at the very least for one evening) She stated this might be especially important in Silicon Valley, in which everybody is actually functioning 24/7 and constantly have so many views running all the way through their unique minds.

“I want you to forget about everything close to you, all the disruptions in life,” Amy mentioned. “i would like one to carefully prepare for the time mainly because fits really count. Much is actually operating on them mentally and economically, therefore I want people to focus on those vital details and remember how important those basic thoughts tend to be.”

“Amy features exceeded every expectation and that I would strongly recommend Linx. We have since came across outstanding man whom i’d not have came across otherwise. We are having situations sluggish and witnessing what the future holds.” — A Linx Member

Also because every member signs a two-year contract (which can be suspended anytime as long as they fulfill someone special), Amy turns out to be just as invested since they are inside trip and it is capable develop an union beyond an expert one. She also obtains wedding invitations and photographs of children who’ve been produced from previous users.

“which is mostly precisely why i really do this — it is very gratifying,” she stated. “much beyond my personal task to be a matchmaker, I’m a liaison, confidant, buddy, and adviser.”

Final Thoughts

Thanks to Amy’s dedication, ingenuity, and fascination with the woman clients, Linx is actually caring for an under-served singles industry within the online dating industry, and she actually is only scratched the area on what she can provide the Silicon Valley area and the globe. We are surely getting excited about just what arrives further.

“i have worked very difficult to construct a fantastic reputation in this area, but personally i think like I have a lot more unearthing accomplish to have a lot more varied and fascinating consumers whom i will assist,” she said.

For females who would like to join Linx Dating, view here. For men enthusiastic about registering, visit here. You can also follow Linx and Amy on Twitter: @linxdating.


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